Rado R27654122

Reimagined for modern wearers, redesigned, but reliably and distinctively Rado, the True is a perfect, polished package presented in Rado's traditional colours that will keep its shine for years to come while also offering lightness and wearer comfort. This is True. Eight years after it was first launched, the award-winning Rado True is back and more irresistible than ever. Crafted in high-tech ceramic, this contemporary classic makes going back to basics look impossibly chic. The True is today's take on the classically round watch face, with a complex production process that contrasts with the simplicity of its timeless shape. What's new about the True? Though the shape hasn't changed much, this pared-down beauty is now packed with the latest in high-tech ceramic technology. A sleek refashioned case with lines that seamlessly flow into the bracelet lend the True a new elegance. Now made using revolutionary monobloc case construction, the True is also as light as a feather and as hard as nails.

Rado: The Master of Materials Combining design and high-tech materials for watches that will stand the test of time Rado is a globally recognized Swiss watch brand, famous for innovative design and its use of revolutionary materials to create some of the world's most recognizable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy if we can imagine it, we can make it's still holding true today. The recipient of numerous prestigious international design awards, and with one eye firmly focused on the future, Rado is regarded as the most forward thinking design player in watchmaking today. Specializing in high-tech ceramic watches, Rado has gone from one breakthrough to the next and has a long and proud history of innovation, continually introducing the unexpected into Swiss watchmaking.